Ready for the U.S. – Protect Your Brand Before Market Entry
How do you launch your brand in the U.S. and ensure you are prepared and have full control over your rights, marketing, and brand management in the U.S.? Preparation is key to success, as failing to protect your brand in the U.S. can result in significant costs and risks.
- Fra
- 1. October 2025 - 13:00
- Til
- 1. October 2025 - 14:00
- Sted
- Online
- Tilmelding
- Nederst på siden
DM&T launches 2 webinars (in English) about market entry and brand maintenance in the U.S
The purpose of thia first webinar is to equip fashion brands with the legal and commercial foundation they need before launching in the U.S.
We are very excited to have our speaker of the day, U.S. lawyer of law firm Rothwell Figg in Washington D.C., Davide Schiavetti with us in Copenhagen for an interview of how to prepare for market entry in the U.S.
Topics will include:
Welcome & introduction by DM&T:
Why the U.S. is attractive but complex for fashion.
U.S. trademark & design protection:
How it differs from the EU; “intent-to-use” applications; design patents, copyright, and trade dress.
Webshops & domain names:
Choosing and protecting domains (.com vs. local)
Consumer law & online sales:
Return/refund requirements, consumer data requirements.
Marketing & advertising rules:
FTC guidelines, influencer partnerships, “Made in USA” claims, use of product descriptions and lifestyle images.
Commercial contracts:
Key IP clauses in licensing, agency, and distributor agreements.
Q&A
More detailed content will be provided later.
Price
The webinar is free and only for members of DM&T.
